As a CBRE Marketing & Community Engagement Specialist, you will be responsible for performing complex marketing research supporting a large retail property. This includes collecting, reviewing, and presenting information while maintaining databases.
This job is part of the General Marketing job function. They are responsible for the design, development, and execution of marketing programs that support the organization's products and services.
- Research opportunities and forecast trends with statistical data. Measure the effectiveness of current marketing campaigns.
- Make recommendations on current campaigns and communicate improvements based on customer feedback and research findings.
- Establish target audiences and develop methods for complex data collection. This includes surveys, questionnaires, polls, etc.
- Use modern and traditional methods of data collection to identify key focus areas.
- Keep updated with ongoing market trends, previous trends, and their impact on the market.
- Forecast upcoming trends in the market segment and communicate to the team to take action.
- Review the effectiveness of current marketing campaigns, advertisements, etc.
- Use AI tools to track current customer activity. Tap into potential untapped customer segments.
- Research consumer buying habits and their correlation with various economic events.
- Apply general knowledge of standard concepts and techniques/procedures to accomplish assigned tasks and solve routine problems.
- Have a broad knowledge of own job discipline and some knowledge of several job disciplines within the function.
- Lead by example and model behaviors that are consistent with CBRE RISE values. May convince to reach an agreement.
- Impact the quality of own work and the work of others on the team.
- Work primarily within standardized procedures and practices to achieve objectives and meet deadlines.
- Explain complex information to others in straightforward situations.
- Bachelor's Degree preferred with 2-5 years of relevant experience. In lieu of a degree, a combination of experience and education will be considered.
- Prior experience with data visualization tools.
- Broad knowledge of Marketing Research and some knowledge of several job disciplines within the function.
- Understanding of existing procedures and standards to solve slightly complex problems.
- Ability to analyze possible solutions using technical experience to apply appropriate judgment and precedents.
- In-depth knowledge of Microsoft Office products. Examples include Word, Excel, Outlook, etc.
Why CBRE
When you join CBRE, you become part of the global leader in commercial real estate services and investment that helps businesses and people thrive. We are dynamic problem solvers and forward-thinking professionals who create significant impact. Our collaborative culture is built on our shared values — respect, integrity, service and excellence — and we value the diverse perspectives, backgrounds and skillsets of our people. At CBRE, you have the opportunity to chart your own course and realize your potential. We welcome all applicants.
Our Values in Hiring
At CBRE, we are committed to fostering a culture where everyone feels they belong. We value diverse perspectives and experiences, and we welcome all applications.
Disclaimers
Applicants must be currently authorized to work in the United States without the need for visa sponsorship now or in the future.
Applicant AI Use Disclosure
We value human interaction to understand each candidate's unique experience, skills and aspirations. We do not use artificial intelligence (AI) tools to make hiring decisions, and we ask that candidates disclose any use of AI in the application and interview process.
About CBRE Group, Inc.
CBRE Group, Inc. (NYSE:CBRE), a Fortune 500 and S&P 500 company headquartered in Dallas, is the world’s largest commercial real estate services and investment firm (based on 2024 revenue). The company has more than 140,000 employees (including Turner & Townsend employees) serving clients in more than 100 countries. CBRE serves clients through four business segments: Advisory (leasing, sales, debt origination, mortgage serving, valuations); Building Operations & Experience (facilities management, property management, flex space & experience); Project Management (program management, project management, cost consulting); Real Estate Investments (investment management, development). Please visit our website at www.cbre.com.
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