Marketing Specialist
Vacature-ID
64794
Geplaatst
13-Mei-2022
Servicelijn
Corporate Segment
Soort baan
Voltijd
Interessegebieden
Marketing
Locaties
New York - New York - United States of America
Who we’re looking for: 
The ideal candidate is an emerging leader who produces and creates compelling content marketing across dynamic platforms. This candidate excels at understanding content campaigns and communicating with multiple stakeholders to draw out and apply timely feedback on the path to approval. 
 
You should possess digital DNA, be detailed-oriented and extremely communicative. Likewise, you should be excited to experiment and explore new creative ideas and channels while delivering complex content to our audiences that we can measure.  To that end, the ideal candidate must have ability to create realistic schedules, and after launch, derive meaningful insights from data that can be applied to future content initiatives. 

While nested in a large organization, candidates should have an entrepreneurial mindset with a passion for marketing to include digital, social and event platforms.
 
Responsibilities:
The Marketing Specialist / Producer develops content activations that amplify our market position and our thought leadership.

This role will work closely with cross-functional partners (Content Strategy, Creative, Social Marketing, Digital Marketing, Research, Comms, Product Marketing, Pursuits and Events), build, quality assure and deploy emails and social activations, and bring our content to life in-market in new ways that attract and strengthen our relationship with our audiences.
 
You will be working in a fast-paced environment, managing multiple content projects, and executing activation plans while developing and quality-assuring creative assets that support our global and regional content initiatives.
 
This role will be challenged daily in:
Activation Production
  • Conducting day-to-day production planning and management activities.
  • Executing digital content campaigns, including building and quality assuring emails.
  • Developing interactive digital modules.
  • Crafting social posts and activation content.
  • Working with in- and out-of-house partners to produce cross-channel activations including original video, audio, animation and interactive pieces.
  • Creatively developing and testing new content activation ideas.
  • Participating in execution of A/B and multivariate testing activities.
  • Understanding SEO, its application to content creation, and optimizing activations.
  • Familiarity with HTML and Javascript and/or Adobe Photoshop/Premiere recommended.

Content Strategy
  • Implementing multi-format, cross-channel marketing plans in concert with regional and global partners.
  • Working side by side with Content Strategists to develop and disseminate world class content across all our external and internal channels.
  • Actively maintaining an activation calendar, ensuring global stakeholders are informed and considered.
  • Pulling data and making recommendations to continually optimize activations.
  • Ensuring all content maintains brand standards and overseeing creative approvals for all content and event marketing materials
  • Collaborating with external vendors to develop activations for all channel applications
QUALIFICATIONS  

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.


EDUCATION and EXPERIENCE  

Bachelor's degree or equivalent from four-year college or university and a minimum of two to four years of related experience and/or training.


CERTIFICATES and/or LICENSES  

None.


COMMUNICATION SKILLS  

Excellent written and verbal communication skills. Strong organizational and analytical skills. Ability to provide efficient, timely, reliable and courteous service to internal clients. Ability to effectively present information.


FINANCIAL KNOWLEDGE  

Requires basic knowledge of financial terms and principles. Ability to calculate intermediate figures such as percentages.


REASONING ABILITY  

Ability to comprehend, analyze, and interpret documents. Ability to solve problems involving several options in situations. Requires intermediate analytical and quantitative skills.


OTHER SKILLS and ABILITIES  

Intermediate skills with various software programs such as Creative Suite and Microsoft Office Suite. Ability to learn web publishing platform.

Preferred Qualifications
  • Experience owning and managing the execution and delivery of key deliverables
  • Ability to take initiative and act proactively
  • Email marketing experience – tactical implementation and strategy.
  • Experience managing online campaign metrics
  • Understanding of both online and offline marketing strategy development and data-driven channel execution
  • Insatiable curiosity

SCOPE OF RESPONSIBILITY  

Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines. Errors in judgment may cause short-term impact to co-workers and supervisor.

OPMERKING: Een aanvullende vereiste voor deze rol is het vermogen om te voldoen aan de gezondheids- en veiligheidsprotocollen van COVID-19, inclusief COVID-19-vaccinatiebewijs en/of strenge tests.