Product Marketer
Job ID
Service line
Advisory Segment
Role type
Areas of Interest
Digital & Technology/Information Technology
Manchester - England - United Kingdom of Great Britain and Northern Ireland

About the company

CBRE Group, Inc. Is the world's largest commercial real estate services and investment firm. CBRE offers a broad range of integrated services, including facilities, transaction, and project management; property management investment management; appraisal and valuation; property leasing; strategic consulting, property sales; mortgage services and development services.

About CBRE Host

Blending our experience across hospitality, technology and real estate, Host provides exceptional service to investors, landlords, and occupiers and creates an unparalleled workplace experience. For investors and landlords, Host is fully integrated into CBRE’s Property Management vertical.
Host brings together people, place, and technology. Host provides a people-led approach through customer experience professionals (Hosts) and the delivery of bespoke advisory services to create vibrant places, which is all enabled by CBRE’s Host mobile technology. This helps tenants directly access building services, information and amenities driving awareness and improving engagement. With hospitality-driven services focusing on increased productivity and employee well-being, we ensure that employees have an amazing work environment where they can do their best work every day. CBRE owns and develops a suite of digital products to support its lines of business and its clients. Among them, CBRE Host Building is a digital tenant experience platform that connects tenants to the environments, amenities and communities that matter the most.

About the Role

We are looking for a driven Product Marketer, who will be responsible for supporting the Product and GTM teams to promote, to communicate, and to train our teams on how to sell Host platform to clients. It will include a focus on products key features, competitive intelligence, messaging, and positioning of our products. You have a deep understanding of user personas, enjoy solving complex problems, and passionate about carefully researching customer needs and developing excellent communication strategies to answer them. You will also be the key in closing the loop with product development by providing feedback obtained from sales & solutions, and market insights collected from competitive landscape assessment.
You’ll join our cross-functional product team to help build products and features based on insight, client requirements and innovation/market developments that connect tenants to the environments, amenities of a building to drive workplace productivity and connectivity. Be a part of a team culture where there is a strong focus on ensuring that all voices are heard through active team collaboration.

Key responsibilities and deliverables:
As a Product marketer, you’ll be:

• Develop product messaging that differentiates new features, partnerships, and services from others in the market, working with the Marketing team to ensure messaging aligns with the full Host value proposition.
• Communicate the value of product, new features and services to the sales and marketing team, providing training to internal CS/CX/Sales team to align product messaging to client requirements and broader Host messaging.
• Assist sales on calls when appropriate to provide deeper dives into the product, which may include demos and webinars.
• Promote the product both internally and externally, especially new features and partnerships.
• Maintain and manage competitive intelligence and comparisons by working with cross-functional stakeholders and executing self-lead research.
• Create product content such as case studies, videos, website copy and blog posts for updates to internal teams as well as for inclusion in client facing materials.
• Develop and implement promotional activities such as promotions and product launches.
• Use market research data to determine product pricing including viability of having 3rd parties with incremental cost/revenue per vendor.
• Gain insight into customer use of current products, untapped opportunities, and user personas.
• Measure and optimize the user journey as it relates to product feature adoption and usage.

Skills and Experience
What we are looking for:

• Bachelor’s or Master’s degree in Marketing, Communication or equivalent.
• 3-5 years’ experience working closely with a product development team, promoting the product internally and externally, preferably for a mobile app.
• Understanding of Property Management business, with concierge services, enablement technologies, amenities and workplace environments are desirable.
• Outstanding communication, presentation, and leadership skills.
• Excellent organizational and time management skills.
• Sharp analytical and problem-solving skills.
• Creative thinker with a vision and attention to detail.

• Access to professional development tools and individual training each year.
• Work in a global cross-functional platform team including product, marketing and client solutions.
• Work for a global product and brand.

Host is a service line of CBRE, the world's largest commercial real estate organization. Our mission is to increase individual well-being, personal productivity and organizational effectiveness through people-led, technology-enabled services. Put simply: our goal is to help people work smarter and delight in doing it. 

Our experience offering connects employees to their environments - via technology, amenities, and communities that matter the most. Host’s scalable product suite includes concierge-quality services provided by talented CBRE “hosts”; world-class customer service training and certification; and a powerful, enterprise-grade technology platform. 

The platform, which can be tailored to specific client requirements, features a robust mobile experience that allows users to navigate the workplace, schedule meetings with colleagues, reserve workspaces, use food and beverage services, and access building and concierge services.

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