Offering (Product) Development Director, Enterprise Facilities Management
Job ID
Service line
GWS Segment
Role type
Areas of Interest
Facilities Management, Project Management
Boston - Massachusetts - United States of America, Charlotte - North Carolina - United States of America, Chicago - Illinois - United States of America, Columbus - Ohio - United States of America, Dallas - Texas - United States of America, Oklahoma City - Oklahoma - United States of America, Philadelphia - Pennsylvania - United States of America
The primary focus of this role is to build value for CBRE clients through thoughtfully developed product offerings. To do this, the Director of Product Development collaborates with market facing product owners to strategize product strategy, identify products and sub-products, and support their development as measured by the established product maturity matrix. This role provides a unique opportunity to shape product offerings and CBRE’s standing as a leader in the space across Sustainability, Smart Portfolios, and Technical Excellence as well as other strategic themes. 

This role reports into the Product Management Leader and guides and collaborates with market-facing product owner to build and refresh products to bring to market. This includes strategy shaping, project management and quality control throughout the product development process: investigation (research,) qualification (storytelling,) concept synthesis (operational excellence,) packaging, and presentation (product training & marketing.)  

  • Provides internal consulting services for market-facing product owners that will align priorities and projects, ensure cohesion across workstreams, reduce redundant efforts, and distributes new & existing best practices where appropriate.  
  • Remains intimately familiar with products across the org to quickly draw correlations or provide insights on the potential outcomes of products or sub-products suggested for the EFM roadmap.  
  • Host regular 1:1 meetings with product owners to discuss roadmap progress, content deliverables, and roadblocks 
  • Establishes rich understanding of workstreams across a pillar’s product lines to connect teams working on similar/parallel projects that could inform or help one another

More broadly, the Director of Product Development is responsible for managing disparate projects that coalesce as a set of comprehensive product collateral and processes that will be consistent across the business and cater to a range of audiences from C-suite decision-makers to SMEs and operational teams.

  • Remains aware of industry trends and recommends product and service differentiators to stay ahead of industry innovation curves with a bias toward proactive action.  
  • Establish a process or system for tracking client and potential client feature requests for EFM and pairs those insights with industry trends to create a queue of potential innovations 
  • Rank innovations and product/process ideas by scale of impact, scope of work, ROI, and budget to create a backlog of potential roadmap items   
  • Helps proactively track competitor product development, marketing, and investments.

  • Partners with the following specialist teams across the org to ensure best-in-class product marketing, collateral, and education experiences before product owners share with GTM and BTO (Bid, Transition, Operate) teams for delivery.
  • Product Marketing – for brand consistency and to help finish/design work on product decks including training, brief and brochure, and other visuals
  • Product Content – for production and consistency of written collateral that will sit at the core of other product collateral developed throughout the productization process and by product owners through the product’s life cycle
  • Product Education – for production and review of consistent, engaging product education that fits a product or sub-product’s position in the hierarchy and is relevant to audiences ranging from internal teams to clients and on-site operations

As products are put through this process, new business demands arise and lessons are learned through experience or feedback from teams and clients, the Director of Product Development will document and synthesize those learnings into an evolving product management strategy and framework on an ongoing basis to improve and streamline productization going forward. 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. 
The requirements listed below are representative of the knowledge, skill, and/or ability required. 
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor's degree and/or Technical degree from a four-year college or university and a minimum of eight years of related experience and/or training. 
Prior Supervisory Management experience preferred.

CPE (Certified Plant Engineer) and/or CPMM (Certified Maintenance Manager) and/or OSHA 501 training, etc. preferred.

Ability to comprehend, analyze, and interpret the most complex business documents. Ability to respond effectively to the most sensitive issues. Ability to write reports, manuals, speeches and articles using distinctive style. Ability to make effective and persuasive presentations on complex topics to employees, clients, top management and/or public groups. Ability to motivate and negotiate effectively with key employees, top management, and client groups to take desired action.

Requires in-depth knowledge of financial terms and principles. Reviews complex financial/business analysis and reports prepared by subordinates. Ability to analyze the most complex business/financial data and develop innovative solutions. Develops and implements financial policies and procedures. Approves and oversees department budget.

Ability to solve advanced problems and deal with a variety of options in complex situations. Requires expert level analytical and quantitative skills with proven experience in developing strategic solutions for a growing matrix-based multi-industry sales environment. Draws upon the analysis of others and makes recommendations that have a direct impact on the company.

Decisions made with in-depth understanding and interpretation of procedures, company policies and business practices to achieve complex results. Responsible for setting project, department and/or division deadlines. Errors in judgment may cause long-term impact to line of business and/or overall company.
CBRE is an equal opportunity/affirmative action employer with a long-standing commitment to providing equal employment opportunity to all qualified applicants regardless of race, color, religion, national origin, sex, sexual orientation, gender identity, pregnancy, age, citizenship, marital status, disability, veteran status, political belief, or any other basis protected by applicable law.

NOTE: An additional requirement for this role is the ability to comply with COVID-19 health and safety protocols, including COVID-19 vaccination proof and/or rigorous testing.

CBRE Global Workplace Solutions (GWS) works with clients to make real estate a meaningful contributor to organizational productivity and performance. Our account management model is at the heart of our client-centric approach to delivering integrated real estate solutions. Each client is entrusted with a dedicated leader and is supported by regional and global resources, leveraging the industry's most robust platform. CBRE GWS delivers consistent, measurably superior outcomes for our clients at every stage of the lifecycle, and across industries and geographies.