Job Title: Marketing & Retailer Relationship Coordinator
Reports to: Centre Manager/Centre Director
Role Purpose: Co-ordinate all aspects of the marketing communication mix and deliver the retail liaison role at the centre.
? Assist the Marketing Agency and Centre Manager to deliver the Centre marketing strategy.
? Deliver internal communication of marketing activities to tenant partners, external suppliers, agencies, and other stakeholders.
? Deal with external communication and marketing enquiries.
? Deal with the execution and management of the centre’s brand strategy.
? Liaison with external marketing consultants, attending regular meetings and developing partnerships.
? Close liaison with Tenant partners to garner sales information and performance metrics and report on same
? Support on day to day management, reporting and analysis of all web based and viral marketing as well as social media platforms.
? Build and maintain relationships with key stakeholders within the business.
? To be the retailer’s first point of contact forging strong relationships with all occupiers, building up a network of contacts in store and at head office level
? Create an effective, engaging and efficient communication programme to include quarterly retailer briefings, handbook, intranet and regular updates through newsletters
? Collate specific and meaningful anecdotal information on retailer performance to help establish the sustainability of individual retailers and category groups, aligning findings to the turnover reports
? Assist on the delivery of innovative marketing campaigns and bespoke initiatives to create customer loyalty and maximise dwell time, spend and visitor footfall.
? Assist in community awareness and understand corporate social responsibilities.
? Coordinate and facilitate promotional events and entertainment activities within the Centre.
? Reporting and analysis of event activity
? Fully engage and increase sales of retailers specifically those on turnover clauses and new arrivals
? Coordination of commercial income generation activities working with promotions agencies, brand partners etc. and reporting on performance of same
? Assist the Centre and its tenant partners with on-site promotion activities.
? Coordinating monthly marketing reports for all key stakeholders.
? To analyse and report on national, regional and local data (PFM, Springboard, ONS and BRC)
? Effectively manage the footfall contract, relationship and reporting suite in line with business reporting requirements with the service provider
? Undertaking any other ad-hoc marketing activities.
? To provide and effectively work with the leasing team in order to support new lettings
? Understand the changing landscape of shopping centres and retail, identifying emerging brands and trends
? Keep abreast of changes in occupiers of neighbouring retail and leisure locations
? Facilitate unit (vacant or occupied) inspection for leasing purposes
? Review and manage retailers standards of presentation to ensure all brand’s present themselves to ‘super regional’ standards, specifically shop front and mall seating areas
? Engage with managers and area manager to drive improvements in store including; stock package, fit out, trading hours, demise, training, cleanliness, maintenance, signage etc.
? Support finance in the collation of retailer turnover certificates and performance forecasting
? To support the Duty Manager function as a senior member of the management team, ensuring all emergency procedures are adhered to
? Any other duties as directed by your Manager.
? To ensure compliance with CBREMS standard policies and procedures.
? Experience of creating and implementing visitor attracting events programmes
? Report production and presentation skills
? Experience of shopping centre or retail environment
? PR / Media training
? Website / digital media management
? Creative ability
? At least two years marketing management experience including experience in social, data and digital management (desirable)
? Educated to A level standard or equivalent with GCSE “A to C” grade in Mathematics and English
? IT Literate – and in particular, to an intermediate level in Excel and PowerPoint
? Budget setting and management experience
We are an equal opportunities employer and do not discriminate on the grounds of gender, sexual orientation, marital or civil partner status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability or age.
CBRE is the world’s leading commercial real estate services firm with offices located around the globe. CBRE currently employs roughly 70,000 people worldwide, with 2000 working in the UK. The company’s core services include property sales, leasing and management, facilities and project management, investment management and, research and consulting. In Central London, CBRE advises on more commercial property than any other adviser and across the United Kingdom with offices in Aberdeen, Birmingham, Bristol, Edinburgh, Glasgow, Jersey, Leeds, Liverpool, Manchester, and Southampton.
CBRE Management Services Ltd. is a wholly owned subsidiary of CBRE Ltd. and we manage over 206 million sq. ft. of property in the UK. This involves over 1200 sites, 54 shopping centres and c. 17,500 occupiers from whom we collect rent each year on behalf of the clients.